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POLITICO Influence: IRA Incentive Boosters Take to the Airwaves

Posted by Mark Chediak on Jun 12, 2025

POLITICO Influence reports that advocacy groups are ramping up advertising efforts to support key priorities in the tax reconciliation bill. The article spotlights United’s newly launched six-figure educational campaign in target states, emphasizing the urgent need to protect advanced energy tax credits.

AD BLITZ: Advocacy groups and trade associations continue pouring money into advertising to support various priorities in the reconciliation bill. Two new campaigns launched this week to support the Inflation Reduction Act’s clean energy incentives alone.

— They include a six-figure ad blitz from Advanced Energy United, a coalition made up of energy stakeholders and tech companies that is targeting Republican senators the group sees as winnable on the issue of protecting the IRA tax credits.

— The digital campaign, the details of which were shared exclusively with PI, will target constituents of Sens. Todd Young (Ind.), Tim Scott (S.C.), Dave McCormick (Pa.), Thom Tillis (N.C.) and Jerry Moran (Kan.) with display and Facebook ads touting the economic benefits of the IRA incentives in their respective states. The ads will also run inside the Beltway to target Hill staffers.

— The ad buy will be accompanied by a letter campaign from local energy companies urging senators like Sen. John Cornyn (R-Texas) to protect the clean energy incentives. It follows a similar campaign on the House side by the coalition, whose members include NRG, Microsoft, Blink, Rivian, Oracle, Carrier and Ford.

Read the full article here.

Topics: United In The News, Federal Priorities