AEE member company First Solar has begun to pursue smaller projects and customer-sited installations as demand has shifted from utility-scale installations to distributed generation. The company expects higher demand for commercial and industrial rooftops in the U.S. CEO Jim Hughes predicts that this strategy would yield an increase of about 36 percent in sales over the next three years. 

“We’re more confident than ever that we can compete for rooftops,” said Hughes. “Quite possibly it will be our biggest growth segment, but we’re starting from a small base,” he added. Read more here.