Advanced Energy Perspectives

From the earliest days of AEE, we’ve operated under the principle that if we can remove the barriers preventing the adoption of clean energy, and allow our industry to compete in the market, then the businesses we represent will provide a secure and affordable energy future and stimulate a robust and globally competitive economy. Our work at AEE is to improve or introduce policies that lead to new market opportunities for clean energy. Sometimes, however, the barriers go beyond public policy and exist due to a complex combination of policy, politics, and even physical obstruction. One clear example is transmission, and the significant barrier it represents for our industry. If we do not meaningfully improve and expand the electrical transmission infrastructure in this country, then we, as a nation, in our regions, and in our states, won’t be able to connect clean energy resources to meet rapidly growing energy demand, and we won’t be able to reach the goal of 100% clean energy or electrified transportation. Addressing this barrier is a monumental task — and it’s a problem our team knows how to tackle. That is why, on October 27, AEE launched a campaign to enable and promote solutions.

Hollywood has the Oscars, the Golden Globes, the Emmys, and more, but the advanced energy industry has its own stars to celebrate, too! With awards season in full swing, last week, we recognized Representative Ryan Costello (R — PA, 6th District) with AEE’s Advanced Energy Leadership Award during Energy Forward: Driving Advanced Energy Growth, our annual gathering of AEE members and state and regional partners, Feb. 27-28. A theme that emerged throughout the two days was the need to more effectively share our stories. Just as the film industry looks to tell stories that make characters relatable, we need to tell stories that connect our industry — and the individuals within it — to the broader economy. We need to boost our ratings by making advanced energy hyper-local, highly relatable and personal.

Earlier this year a group of national, regional, and local energy efficiency pros met to decide what we should ask people to do to make the greatest impact on energy efficiency across the United States. What is the big, bold action we are looking for to show people how to save energy and save money? What is the cutting-edge technology that we should urge people to adopt to slash their energy usage? It turns out that the best ask today is the old ask: Change a light bulb. So that’s what the Energy Efficiency Communicators Network, of which AEE is a member, is going to do for this year’s national Energy Efficiency Day, which is planned for October 5. Because it turns out that there are a lot of old light bulbs still burning, and wasting energy, out there.

A Microsoft datacenter in Quincy, WA.

Advanced energy is a $200 billion industry in the United States that supports more than 3.3 million American jobs, as detailed in the new report Advanced Energy Now: 2017 Market Report. Earlier this week, Microsoft invited AEE, as well as other industry groups such as Edison Electric Institute, Northeast Clean Energy Council, and Michigan Energy Innovation Business Council, and executives from SunPower and Direct Energy, to discuss the power of the advanced energy industry to drive economic growth.

Chuck Fernandez takes a selfie with the solar array he just installed in Lancaster, Calif. Image courtesy of Mr. Fernandez and NEXTracker.

Last week, eight major business associations across the spectrum commonly known as “clean energy,” including AEE, held a daylong social media event celebrating the employment impact of our collective industries. Under the #CleanEnergyJobs hashtag, more than 900 companies, organizations, and individuals sent out messages, infographics, videos, and photos – including more than a few selfies and team pics – extolling life on the job in clean energy. It was all to amplify a bit of powerful economic news: Based on the latest data from the U.S. Dept. of Energy, clean energy now supports more than 3 million U.S. jobs – equal to the employment provided by retail stores, and twice as many as building construction. We thought this news was worth shouting, if not from the rooftops, at least via Twitter!