In this day and age where information is always at our fingertips and we are constantly connected, the lack of customer engagement in the electric utility industry - on which all our smart electronic devices depend - is mind-blowing. In 2014 alone, the electric utility industry in the United States had revenue of over $389 billion from end use customers. In spite of that level of outlay, it is estimated that the average residential customer only spends about nine minutes a year engaging with an electric utility. Smart meters can change all that. These sophisticated meters have the potential to transform how customers and utilities manage electricity delivery and use. Whether they will, however, depends on how they get put to use - and both utilities and their regulators have a role in that.