Unlocking Heat Pump Markets: How State Policy Can Accelerate Adoption

Written by Webinar | Oct 2, 2025 3:34:10 PM

Recorded on September 30, 2025

Offering superior levels of energy efficiency, comfort, and load controllability, the market for electric heat pump heating and cooling appliances has seen tremendous growth in recent years, benefitting consumers, businesses, and the grid alike. Still, substantial opportunity remains to bring advanced HVAC solutions to scale. Without federal support, state-level strategies will be key to driving the market forward on these electric home solutions.

In this webinar, expert panelists examined how state and regional advocacy can expand markets for heat pumps and other advanced home electric technologies, providing real-world examples of effective policies, discussing common barriers, and outlining how state policy can enable economic opportunity.

Panelists shared:

Analysis on how policies like Maryland’s pending Clean Heat Standard (CHS) can drive market opportunity for HVAC businesses and grow demand flexibility programs;

Perspectives from the New England Heat Pump Accelerator on regional and state-level strategies to scale adoption of heat pumps via upstream, midstream, and downstream policy levers;

Direct examples of how manufacturers, contractors, and businesses are benefitting from supportive policy environments.

Panelists

Kate Shonk, Advanced Energy United
Policy Principal, Enabling Building Electrification
Erin Cosgrove, Northeast Energy Efficiency Partnerships (NEEP)
Director of Policy and Programs
Jeff Anderson, Mitsubishi
Commercial Area Manager

Moderator

Emily Pontecorvo, Heatmap
Staff Writer

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